Branding WELS Campus Ministry

Abstract

It has always been important for Christian ministries to present an understandable and compelling identity for themselves. This paper focuses on the efforts of campus ministries in the Wisconsin Evangelical Lutheran Synod. Though they are different from one another, they generally have similar purposes. This paper aims to ascertain those purposes and fulfill them with branding. By honing and clarifying a distinct image, campus ministries can effectively reach their target demographics and make themselves better known in their communities. With the input of current campus pastors and other research, I develop a brand and marketing plan that an individual campus ministry could adopt and implement. I test that plan with current student leaders. With these insights, I finalize a brand and marketing plan for use by individual campus ministries. Armed with this plan, a campus ministry can better evaluate its goals and reach them with the ultimate goal of building up the church in the name of Jesus Christ.